I am currently reading Predictably Irrational – The Hidden Forces that Shape our Decisions by Dan Ariely with one of my college students. It is an entertaining book that provides descriptions and results of interesting experiments done throughout the world that help us to better understand who we are, why we do what we do and how we can make better contributions to society.
I particularly enjoyed reading about the brain stimulation that occurs when people drink Coke and Pepsi in an MRI tube! The brain actually was stimulated more when participants drank one of the beverages. Can you guess which one?
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